Hi Guys,

Today on my Blog, I will identify and discuss some of the major benefits and value levers associated with implementing enterprise 2.0 technologies in Woolworths. But before starting I would like to talk about the evolution of social technologies in our modern life. In just a few years, social technologies have become an important factor that attracts the attention of many people around the world. Even more, it has captured the imagination of consumers, business leaders and politicians. Therefore, many people have adopted to use these technologies in different ways such as, transferring social interactions online, forming connections and creating and sharing contents. Also, have captured the imagination of all kinds of the organisations because they have seen how these technologies are helpful in regards to, win customers, improve performance and advance their mission. Finally, this will lead to, how important these social technologies to be used in our modern life.

Of course everyone knows Woolworths, it has been considered as the largest supermarket grocery store chain in Australia. Woolworths have benefited from implementing enterprise 2.0 as a social factor for developing their products, Operations and distribution, marketing and sales, customer service and business support. Also, as you type www.woolworths.com.au on the browser or using the latest technology that they have provided it recently through the mobile devices which is called Woolworths apps.

The Woolworths app is optimised for iPad, iPhone 3GS, 4 and 4S and Android 2.2 and above. The benefit of implementing this social technology on mobile devices helped a lot of customers to check and compare local fuel prices by checking their local CALTEX fuel outlet, know which fresh foods are at their best each season by finding out the latest news from their fresh food experts and shopping straight from your phone by sending your shopping list to their online store in an instant-simply and safely.

Here an interesting video which shows the instructor of how to use the Woolworths App.

This will show how this website is developed to be easy to use by the customers. Even more, it contains a large of services, varieties and advertisements that meet the need of customers such as, specials and promotions, fresh food inspiration, fresh living, brands, shop online and services. Finally, this leads to how Woolworths benefited from implementing the social technologies and the value within and across their industry.

Hope you enjoyed reading my Blog. Thanks :)